MATERIALES MICROSCÓPICOS
Visual identity creation project for the event "Libros Mutantes", at "La Casa Encendida" in Madrid.
We chose a concept to represent the theme of this edition: "Materiales Microscópicos". With this, we intend to highlight the importance of valuing every detail of the design books. To achieve this, we have created a visual identity that reflects our appreciation for these objects. We immersed ourselves in publishing production, exploring how books are created from conception to printing.
POSTER DESIGN
One of the main features of our visual identity is the use of halftone in the design. This technique allows us to visually magnify the details of the books, highlighting the beauty of each page and each line. Also, we have selected phosphorescent colors that evoke CMYK inks, but in a more modern and vibrant interpretation.
BROCHURE
In addition to the creation of the visual identity, we have developed an informative brochure that compiles details about the event, as well as exclusive merchandising so that, attendees can take with them a little piece of this unique experience.
MERCHANDISING
Move the pointer and click on the screen to view the website.
WEB DESIGN
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